THE VISION OE SRI AUROBINDO

SRI AUROBIDO

The contents of this document are copyright 1972, Sri Aurobindo Ashram Trust, Pondicherry, India. You may make a digital copy or printout of this text for your personal, non-commercial use under the condition that you copy this document without modifications and in its entirety, including this copyright notice.

Sri Aurobindo's Teaching and Method of Sadhana

The teaching of Sri Aurobindo starts from that of the ancient sages of India that behind the appearances of the universe there is the Reality of a Being and Consciousness, a Self of all things, one and eternal. All beings are united in that One Self and Spirit but divided by a certain separativity of consciousness, an ignorance of their true Self and Reality in the mind, life and body. It is possible by a certain psychological discipline to remove this veil of separative consciousness and become aware of the true Self, the Divinity within us and all.

Sri Aurobindo's teaching states that this One Being and Consciousness is involved here in Matter. Evolution is the method by which it liberates itself; consciousness appears in what seems to be inconscient, and once having appeared is self-impelled to grow higher and higher and at the same time to enlarge and develop towards a greater and greater perfection. Life is the first step of this release of consciousness; mind is the second; but the evolution does not finish with mind, it awaits a release into something greater, a consciousness which is spiritual and supramental. The next step of the evolution must be towards the development of Supermind and Spirit as the dominant power in the conscious being. For only then will the involved Divinity in things release itself entirely and it become possible for life to manifest perfection.

But while the former steps in evolution were taken by Nature without a conscious will in the plant and animal life, in man Nature becomes able to evolve by a conscious will in the instrument. It is not, however, by the mental will in man that this can be wholly done, for the mind goes only to a certain point and after that can only move in a circle. A conversion has to be made, a turning of the consciousness by which mind has to change into the higher principle. This method is to be found through the ancient psychological discipline and practice of Yoga. In the past, it has been attempted by a drawing away from the world and a disappearance into the height of the Self or Spirit. Sri Aurobindo teaches that a descent of the higher principle is possible which will not merely release the spiritual Self out of the world, but release it in the world, replace the mind's ignorance or its very limited knowledge by a supramental Truth-Consciousness which will be a sufficient instrument of the inner Self and make it possible for the human being to find himself dynamically as well as inwardly and grow out of his still animal humanity into a diviner race. The psychological discipline of Yoga can be used to that end by opening all the parts of the being to a conversion or transformation through the descent and working of the higher still concealed supramental principle.

This, however, cannot be done at once or in a short time or by any rapid or miraculous transformation. Many steps have to be taken by the seeker before the supramental descent is possible. Man lives mostly in his surface mind, life and body, but there is an inner being within him with greater possibilities to which he has to awake - for it is only a very restricted influence from it that he receives now and that pushes him to a constant pursuit of a greater beauty, harmony, power and knowledge. The first process of Yoga is therefore to open the ranges of this inner being and to live from there outward, governing his outward life by an inner light and force. In doing so he discovers in himself his true soul which is not this outer mixture of mental, vital and physical elements but something of the Reality behind them, a spark from the one Divine Fire. He has to learn to live in his soul and purify and orientate by its drive towards the Truth the rest of the nature. There can follow afterwards an opening upward and descent of a higher principle of the Being. But even then it is not at once the full supramental Light and Force. For there are several ranges of consciousness between the ordinary human mind and the supramental Truth-Consciousness. These intervening ranges have to be opened up and their power brought down into the mind, life and body. Only afterwards can the full power of the Truth-Consciousness work in the nature. The process of this self-discipline or Sadhana is therefore long and difficult, but even a little of it is so much gained because it makes the ultimate release and perfection more possible.

There are many things belonging to older systems that are necessary on the way - an opening of the mind to a greater wideness and to the sense of the Self and the Infinite, an emergence into what has been called the cosmic consciousness, mastery over the desires and passions; an outward asceticism is not essential, but the conquest of desire and attachment and a control over the body and its needs, greeds and instincts are indispensable. There is a combination of the principles of the old systems, the way of knowledge through the mind's discernment between Reality and the appearance, the heart's way of devotion, love and surrender and the way of works turning the will away from motives of self-interest to the Truth and the service of a greater Reality than the ego. For the whole being has to be trained so that it can respond and be transformed when it is possible for that greater Light and Force to work in the nature.

In this discipline, the inspiration of the Master, and in the difficult stages his control and his presence are indispensable - for it would be impossible otherwise to go through it without much stumbling and error which would prevent all chance of success. The Master is one who has risen to a higher consciousness and being and he is often regarded as its manifestation or representative. He not only helps by his teaching and still more by his influence and example but by a power to communicate his own experience to others.

This is Sri Aurobindo's teaching and method of practice. It is not his object to develop any one religion or to amalgamate the older religions or to found any new religion - for any of these things would lead away from his central purpose. The one aim of his Yoga is an inner self-development by which each one who follows it can in time discover the One Self in all and evolve a higher consciousness than the mental, a spiritual and supramental consciousness which will transform and divinise human nature.

August, 1934

Sri Aurobindo Birth Centenary Library, Vol. 26, "Sri Aurobindo on Himself", pp. 95-97.

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THE MOTHER

The Mother On Herself

COPYRIGHT NOTICE:

The contents of this document are copyright 1976, Sri Aurobindo Ashram Trust, Pondicherry, India. You may make a digital copy or printout of this text for your personal, non-commercial use under the condition that you copy this document without modifications and in its entirety, including this copyright notice.

The following quotes are from The Collected Works of the Mother. Volume and page number precede each quotation.

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from Volume 13, Words of the Mother, p.38 (1920)

When and how did I become conscious of a mission which I was to fulfill on earth? And when and how I met Sri Aurobindo?

These two questions you have asked me and I promised a short reply.

For the knowledge of the mission, it is difficult to say when it came to me. It is as though I were born with it, and following the growth of the mind and brain, the precision and completeness of this consciousness grew also.

Between 11 and 13 a series of psychic and spiritual experiences revealed to me not only the existence of God but man's possibility of uniting with Him, of realising Him integrally in consciousness and action, of manifesting Him upon earth in a life divine. This, along with a practical discipline for its fulfillment, was given to me during my body's sleep by several teachers, some of whom I met afterwards on the physical plane.

Later on, as the interior and exterior development proceeded, the spiritual and psychic relation with one of these beings became more and more clear and frequent; and although I knew little of the Indian philosophies and religions at that time I was led to call him Krishna, and henceforth I was aware that it was with him (whom I knew I should meet on earth one day) that the divine work was to be done.

In the year 1910 my husband came alone to Pondicherry where, under very interesting and peculiar circumstances, he made the acquaintance of Sri Aurobindo. Since then we both strongly wished to return to India -- the country which I had always cherished as my true mother-country. And in 1914 this joy was granted to us.

As soon as I saw Sri Aurobindo I recognised in him the well-known being whom I used to call Krishna... And this is enough to explain why I am fully convinced that my place and my work are near him, in India.

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from Volume 2, Words of Long Ago, p.166 (Japan, February, 1920)

I belong to no nation, no civilisation, no society, no race, but to the Divine.

I obey no master, no ruler, no law, no social convention, but the Divine.

To Him I have surrendered all, will, life and self; for Him I am ready to give all my blood, drop by drop, if such is His Will, with complete joy; and nothing in His service can be sacrifice, for all is perfect delight.

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from Volume 5, Questions and Answers 1953, p.139 (1 July 1953)

The most important thing for an individual is to unify himself around his divine centre; in that way he becomes a true individual, master of himself and his destiny. Otherwise, he is a plaything of forces that toss him about like a piece of cork on a river...

It is a rather unpleasant sensation to feel yourself pulled by the strings and made to do things whether you want to or not -- that is quite irrelevant -- but to be compelled to act because something pulls you by the strings, something which you do not even see -- that is exasperating. However, I do not know, but I found it very exasperating, even when I was quite a child. At five, it began to seem to me quite intolerable and I sought for a way so that it might be otherwise -- without people getting a chance to scold me. For I knew nobody who could help me and I did not have the chance that you have, someone who can tell you "This is what you have to do!" There was nobody to tell me that. I had to find it out all by myself. And I found it. I started at five.

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from Volume 10, On Thoughts and Aphorisms, p.131

For example, once when I was walking in the mountains, I was on a path where there was only room for one -- on one side the precipice, on the other sheer rock. There were three children behind me and a fourth person bringing up the rear. I was leading. The path ran along the edge of the rock; we could not see where we were going -- and besides, it was very dangerous; if anyone had slipped, he would have been over the edge. I was walking in front when suddenly I saw, with other eyes than these -- although I was watching my steps carefully -- I saw a snake, there, on the rock, waiting on the other side. Then I took one step, gently, and indeed on the other side there was a snake. That spared me the shock of surprise, because I had seen and I was advancing cautiously; and as there was no shock of surprise, I was able to tell the children without giving them a shock, "Stop, keep quiet, don't stir."

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from Volume 8, Questions and Answers 1956, p.161 (30 May 1956)

At the beginning of my present earthly existence I came into contact with many people who said that they had a great inner aspiration, an urge towards something deeper and truer, but that they were tied down, subjected, slaves to that brutal necessity of earning their living, and that this weighed them down so much, took up so much of their time and energy that they could not engage in any other activity, inner or outer. I heard this very often, I saw many poor people -- I don't mean poor from the monetary point of view, but poor because they felt imprisoned in a material necessity, narrow and deadening.

I was very young at that time, and I always used to tell myself that if ever I could do it, I would try to create a little world -- oh! quite a small one, but still...a small world where people would be able to live without having to be preoccupied with food and lodging and clothing and the imperative necessities of life, so as to see whether all the energies freed by this certainty of a secure material living would turn spontaneously towards the divine life and the inner realisation.

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from Volume 4, Questions and Answers 1950-51, p.62 (27 January 1951)

Is it useful to note down one's dreams?

Yes, for more than a year I applied myself to this kind of self- discipline. I noted down everything -- a few words, just a little thing, an impression -- and I tried to pass from one memory to another. At first it was not very fruitful, but at the end of about fourteen months I could follow, beginning from the end, all the movements, all the dreams right up to the beginning of the night.

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from Volume 4, Questions and Answers 1950-51, p.125 (19 February 1951)

Is there anybody here who has fainted suddenly, as if by accident? You see your body, don't you? and you ask yourself, "But what is it doing there in that ridiculous position?" And you rush back into it! That happened to me once in Paris. I had been treated to a good dinner, and then I went to a conference hall, I believe. There were many people, it was very hot, I was standing there with the good dinner in my stomach, and suddenly I felt ill at ease. I told the person who was with me, "I must go out immediately." Once outside (it was in Trocadero Square) I fainted away completely. I saw my body there, stretched out, and I found it so ridiculous that I rushed into it and I gave it a good scolding, saying, "You must not play such tricks with me!"

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from Volume 4, Questions and Answers 1950-51, p.385 (5 May 1951)

Once, I remember, four of us had gone on a walking tour across the mountains of France. We had started from one town and had to reach another. It was about an eight or ten days' journey across the mountain. Naturally, each of us carried a bag slung across our back, for one needs a few things. But then, before starting we had a little discussion to find out what things we really needed, what was quite indispensable. And always we came to this: "Let us see, that thing we can manage in this way" and everything was reduced to so little...

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from Volume 5, Questions and Answers 1953, p.352 (11 November 1953)

(Mother is about to begin reading the first pages of Quelques Paroles, Quelques Prieres

The first texts were written in 1912. Many of you were not yet born. It was a small group of about twelve people who met once a week. A subject was given; an answer was to be prepared for the following week. Each one brought along his little work. Generally, I too used to prepare a short paper and, at the end, I read it out.

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from Volume 5, Questions and Answers 1953, p.182 (22 July 1953)

I was in Japan. It was at the beginning of January 1919. Anyway, it was the time when a terrible flu raged there in the whole of Japan, which killed hundreds of thousands of people. It was one of those epidemics the like of which is rarely seen.

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from Volume 6, Questions and Answers 1954, p. 303 (25 August 1954)

I can tell you one thing, that is, when I began with Sri Aurobindo to descend for the yoga, to descend from the mind into the vital, when we brought down our yoga from the mind into the vital, within one month -- I was forty at that time, I didn't look old, I looked younger than forty, but still I was forty -- and after a month's yoga I looked exactly eighteen. And someone who had seen me before, who had lived with me in Japan and came here, found it difficult to recognise me. He asked me, "But really, is it you?" I said, "Obviously!"

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from Volume 6, Questions and Answers 1954, p.384 (20 October 1954)

On Sundays, when you play, do you decide beforehand from what region the music has to come?

Before sitting down I don't even know what notes I am going to play. The region? It is always the same region. This is why I can speak with some experience about the origin of Berlioz's music, because it is a region very well known to me, one I frequent assidously. But I do not know what will come. Nothing at all, nothing. I don't even decide what feeling or idea or state of consciousness is going to be expressed, nothing. I am like a blank page. I come and sit down, concentrate for a minute and let it come.

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from Volume 4, Questions and Answers 1950-51, p.106 (12 February 1951)

In the meditations we formerly used to have there [at the Ashram], when we had a morning or evening meditation, my work was to unify the consciousness of everyone and lift it as high as I could towards the Divine. Those who were able to feel the movement followed it. This was ordinary meditation with an aspiration and ascent towards the Divine. Here, as the Playground, the work is to unify all who are here, make them open and bring down the divine force into them.

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from Volume 7, Questions and Answers 1955, p.257 (27 July 1955)

Sweet Mother, every day we go for the Balcony Darshan, and here at the Playground we come for the March Past and the Concentration. What should be our approach to each one of these things?

[In this period Mother used to give Darshan every morning from her balcony. This was known as "Balcony Darshan". In the evening She was present in the Playground to receive the salute at the March Past and conduct the Concentration at the end of the "Marching."]

The most indispensable thing in every case is receptivity.

At the Balcony, for example. When I come on the Balcony I make a special concentration, you notice that I look at everybody, don't you; I look, see, pass my eyes over every one, I know all who are there, and where they are, and I give each one exactly what he needs; I see his condition and give him what is necessary. It can go fast, because otherwise I would keep you there for half an hour, but I do it, that's what I do. That's the only reason why I come out, because otherwise I carry you in my consciousness. I carry you in my consciousness always, without seeing you, I do what is necessary. But here it is a moment when I can do it by touching the physical directly, you see; otherwise it is through the mind that it acts, the mind or the vital. But here I touch the physical directly through the sight, the contact of sight; and that's what I do -- each time.

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from Volume 13, Words of the Mother, p.43 (15 August 1954)

I want to mark this day by the expression of a long cherished wish; that of becoming an Indian citizen. From the first time I came to India -- in 1914 -- I felt that India is my true country, the country of my soul and spirit. But I had to wait still longer because of my heavy responsibilities for the Ashram here in Pondicherry. Now the time has come when I can declare myself.

But, in accordance with Sri Aurobindo's ideal, my purpose is to show that truth lies in union rather than in division. To reject one nationality in order to obtain another is not an ideal solution. So I hope I shall be allowed to adopt a double nationality, that is to say, to remain French while I become an Indian.

I am French by birth and early education, I am Indian by choice and predilection. In my consciousness there is no antagonism between the two, on the contrary, they combine very well and complete one another. I know also that I can be of service to both equally, for my only aim in life is to give a concrete form to Sri Aurobindo's great teaching and in his teaching he reveals that all the nations are essentially one and meant to express the Divine Unity upon earth through an organised and harmonious diversity.

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from Volume 13, Words of the Mother, p.53

When I speak, I live what I say and I communicate the experience together with the words -- no machine can record that. That is why the text seems completely different when it is heard or read, the main thing has gone, for it is beyond all notation. Even when what I have written myself is printed in a book or an article, the intensity of the experience I had while writing it escapes, and the text seems flat, although the words are identical.

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from Volume 13, Words of the Mother, p.109

• The 21st February is the Mother's birthday.
• The 29th March is the anniversary of her first meeting with Sri Aurobindo.
• The 4th April is the Ashram New Year, date of Sri Aurobindo's arrival in Pondicherry.
• The 24th April is the date of the Mother's final return to Pondicherry in 1920.
• The 15th August is Sri Aurobindo's birthday.
• The 24th November is called the day of Victory in remembrance of a very important spiritual event which took place in 1926.

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from Volume 13, Words of the Mother, p.95

My way of seeing is somewhat different. For my consciousness the whole life upon earth, including the human life and all its mentality, is a mass of vibrations, mostly vibrations of falsehood, ignorance and disorder, in which are more and more at work vibrations of Truth and Harmony coming from the higher regions and pushing their way through the resistance. In this vision the ego-sense and the individual assertion and separateness become quite unreal and illusory.

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from Volume 12, On Education, p.433

You see how it is, now I am nearing a hundred, it's only five years away now. I started making an effort to become conscious at five years old, my child. This is to let you know...And I go on, and it goes on. Only... Of course, I have come to the point where I am doing the work for the cells of the body, but still, the work began a long time ago.

This is not to discourage you, but... it is to let you know that it does not happen just like that!

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from Volume 13, Words of the Mother, p.77

Now remember one thing. Sri Aurobindo and myself are one and the same consciousness, one and the same person. Only, when this force or this presence, which is the same, passes through your individual consciousness, it puts on a form, an appearance which differs according to your temperament, your aspiration, your need, the particular turn of your being. Your individual consciousness is like a filter, a pointer, if I may say so; it makes a choice and fixes one possibility out of the infinity of divine possibilities.

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Last modified on Sep 15, 1995

BEWARE OF FURTHER DEPTS

A STRATEGY

Borrowing Money to Consolidate Debt

Debt consolidation is usually done by taking out a big loan to pays off other smaller loans. This is called a debt consolidation program. Debt consolidation programs can be very beneficial to borrowers, but may also put you at risk of further debts.

When to Use Debt Consolidation Programs

Debt consolidation programs are good for a few situations. If you are paying several different loans off, your life may be easier if you consolidate everything into one loan. You'll only get one monthly statement and make one payment.

Also, you'll find that your monthly debt payments decrease if you use a debt consolidation program that stretches your payments out over a longer period of time. This means that you'll pay out less each month and you can free up some cash.

A tempting (and sometimes successful) strategy is to use a debt consolidation program to manage various high-rate revolving debts. As an example, you might have numerous credit card balances with high interest rates. With a debt consolidation program, you might be able to get a handle on that debt and lower the interest rate that you're paying. In general, credit cards have higher rates and secured loans have lower rates.

Things to Remember About Debt Consolidation Programs

Using debt consolidation programs can help you or hurt you. You should be very aware that all these programs do is shift your debt - a debt consolidation program does not eliminate your debt. You owe the money and will have to pay it back sooner or later.

One pitfall of a debt consolidation program is that you may feel like you have less outstanding debt. For example, you'll notice that your credit cards once again have generous amounts of available credit. If you use this credit you'll only dig yourself into a deeper hole.

You should also be aware that you may end up paying more total interest if you use a debt consolidation loan.

A

AYURVEDA

Concept of 'Agni' in Ayurveda Being one of the panchamahabhoota, agni (fire) has the characteristic that it cannot exist without a base. In the body it exists in pitta dosha. Agni is responsible for the following functions: Digestion - indigestion (Pakti- Apakti) Vision- absence of vision (Darshanam- Adarshanam) Degree of heat (Matra- Amatratvamushmanala) Normal -abnormal complexion (Prakrit - Vikarit varnam) Prowess- fear (Shaurya- Bhaya) Anger - exholoration (krodham- Harsham) Confusion- clarity of mind (Moha- Prasadan) For the metabolic processes in the body, there are three main groups of biological factors, probably exhibiting enzymatic functions (agnis). Jatharagni or Koshthagni: Present in the pachak pitta. It is responsible for the digestion and the absorption of nutritious substances during this process. The process of digestion (ahar pachan) is divided in three stages, which collectively is called awastha paka and can be divided in the following. Amavstha (Madhuravastha) Paka - in stomach Pachymanavastha (Amlavstha) Paka - in 'grahani' (Duodenum) Pakavstha (Katuavstha) Paka - in small and large intestine As the rasa changes in different phase of digestion these phase of digestion are called avsthapaka. At the end of the digestion the digested food have their original rasa which is in accordance with the rasa of the ingested food. This is called as Nistha paka .It is also called popularly as Vipaka. Madhur rasa & Lavan rasa have Madhura Vipaka, Amla rasa have amla vipaka and Katu, Tikta & Kashaya rasa have Katu vipaka. Panchabhutagnis : In ayurveda it is believed that everything is made up of five elements and so is the body. These five elements are the panchmahabhoota and are responsible for constituting every living being in the world. Agni transforms the Asharir Mahabhoota (external mahabhoot) to Sharir Mahabhoota. Example - When we drink water Jala Mahabhoota (water) dominates and later the water is transformed by Jala Mahabhoota agni to the Sharir Jala Containing five types of biological factors, it is responsible for the processing of the five basic elements into a composition useful to the body. /> Dhatvagnis : The third group contains seven types, each for the assimilation of the seven tissues This assimilation takes place successively. From the absorbed nutritious substance, plasma (rasa) is produced first; from plasma, blood (rakta) is formed, then muscular tissue (mamsa), adipose tissue (meda), bony tissue (asthi), bone marrow (majjan) and the reproductive cells (shukra). Besides performing all the metabolic functions agni takes care of digestion (ahar pachan) and in the absence of ahar it acts on the ama pachan i.e. properly metabolize the improper metabolites. When ahar and ama are absence Agni does the function of dhatu i.e. rasa, rakta etc. Digestion of dhatu is a fatal condition in which dhatus are broken down to get energy. The reduction or deficiency of the quantum of dhatu in the human body leads to the disease called 'Kshaya roga'. In ayurveda it is believed that all the pathology occurs due to the impairment in Agni (Kaya). Hence the correction of Kaya i.e. Agni is called the treatment or 'Kaya Chikitsa' in ayurveda Agnis are also classified into four categories according to how they manifest in the human being: Tikshnagni -sharp, Mandagni - mild, Vishamagni - irregular, and Samagni - regular or Balanced. Dr.Shashikant Patwardhan is practicing as 'Ayurvedic Consultant' for last 25 years at the city -Sangli , Maharashtra -India. He has done his graduation in Ayurvedic Medicine and Surgery [B.A.M&S] and post graduate Fellowship of Faculty of Ayurvedic Medicine [F.F.A.M.] From Tilak Ayurved Mahavidyalaya, Pune University , India, during the years 1970-1976. He is a chief editor and Ayurvedic Consultant of a 'Comprehensive website on Ayurveda - http://www.ayurveda-foryou.com He is an author of many books on Ayurveda and is first to publish them in ebook format.Up till now he has written four ebooks - 1. Ayurvedic Cure of Diabetes 2. Home Remedies in Ayurveda 3. Treat Common Diseases with Ayurveda & Yoga and 4. Ayurvedic Principles Revealed He regularly writes articles on various topics in Ayurveda in Ayurvedic health magazines and alternative medicine sites. editor@ayurved-online.com

© 2006 "> - All Rights Reserved.

KNOW

Pease of Mind – PART-1

All of us know that good health and sound economic wellbeing are badly needed for our peace of mind.

But so many people, though they have these two, suffer from lack of peace of mind. If you belong to this category you please continue to read this. Most of your sufferings have been created by you and they can be eliminated. How? Let us see further.

Do you interfere in other’s activities? They can be wrong. But why are you worried about it? Do not find fault with any one or any thing.

Who gave you the authority to judge others? GOD has not authorized you to do so. Every one act according to his or her own wishes. The God in them make them to act as one wishes. In order to be peaceful you concentrate only on your own affairs. This is a good attitude.

WORK itself is a meditation.

Concentrate on your job. This is an essential attitude to be followed by those who want metal peace. Nothing in this world does not require your attention. The is a GOD to look after every thing. In fact He looks after you! One should not forget this truth.

Can we find fault with?

Please remember to look after your affair only. Do not find fault with any one or anything. To find fault with is equal to scolding. Without the WILL of GOD nothing happens. If some thing happens, it may be good or bad according to you. But there is a sanction of the GOD. If you condemn the act, you are condemning GOD and HIS wisdom. Please do not do this. You will see that you are one step towards peace.

Does our Will Govern the world?

God sees everything in totality. But man sees in bits. Man disassociates himself from past and future, and sees only present activities. But God knows the past, and what may happen in future. While the God sees the justification and man does not. If you place your self in the place of the God and look at things you will find that you’re filled with peace and fell that energy springs in you.

While others find fault with you-----

We feel that others are finding fault and scolding us without any rime or reason. Even it is so, do not get perturbed. Manage the situation calmly. You will find calmness is a powerful weapon. If some one scolds you, be patient. Let them thing and act as they like.

If some one scolds you, close your eyes andand be calm. Let others think as they like and tell their views.

The world is full of fools. You be wise.

Be polite before others. Do not assume that you are great or otherwise. This is possible only if you begin to practice to see The GOD in others. Do not argue if others find fault with with you. By doing so you become elated spiritually.

Enmity – will burn those who handle.

Do not entertain in in your heart any ill will against those who harm you. This is worse than showing anger outwardly, mental cancer. Do not develop hatred, forget and forgive. This is not an empty proverb. But the only method to get peace. If you develop hatred it will do more harm. You will lose your sleep. Your blood pressure will shoot up. The accusation or harms were done to you in the past. It is a closed chapter. Why do you want to remember them and spoil your mind and health? This is a foolish act. Do not spend your precious time and life over these silly things. The life of man is very short. The man who is today is no more tomorrow. You leave the ill feelings and attend on an assignment, you like the best whole heartedly.

If you engage your self in an entertainment or assignment you will get metal peace. You will have the satisfaction of having achieved something. Remember that man can not live by bread alone. If you feel that peace is more essential than money, you will take up a job with less earning if it gives you satisfaction.

Do we need Fame?

Why do you want others to praise you? Most of them are fools. Please remember that the great achievers in any field are those, who did not expect recognition or rewards from any one. Why should we worry ourselves to be recognized by others? Instead try to get the blessings of the GOD and Good people. This is what is to be aimed and achieved.

Our fate.

We very often get our peace lost due to jealousy. Jealousy is a disease. If you think that one Mr. stood in your way of promotion in office, it is wrong. Remember that no one can block your way. Every thing is predetermined by your past deeds. If you are to become great, no force on the earth can prevent it. Every man is governed by his fate. It may appear that we depend on each other, but the life of one is different from the the other. Remember this at all time. Never be jealous or hate others.

Change according to circumstances.

We may feel that the things around us are responsible for our troubles, and then instead of changing things we don’t like, we should change ourselves so that troubles will disappear. Then we will find out that things change to please us. When you become purer your life also becomes enjoyable. Don’t ask how/ experience it.

The power of endurance.

Endure every thing. Which can not be cured must be endured. Learn to live with all sorts of difficulties, troubles etc from morning to night. Then you will change difficulties into happy moments.

Depending on others, even for basic things, is the cause of our difficulties. Try to stand on your legs and feel the sweetness of independence. Try to clean your rooms, wash your cloths and type your letters! You need not do them daily. But one day you will find them very useful at an important moment.

UNDERACHIEVING CHILD NOT TO BE WORRIED

Finding Answers to Underachievement

Finding answers to a child's underachievement is often a difficult and complex process. Let intuition be your guide, knowing when and how to ask the right questions. Here are 7 steps to get you started:

1. Narrow the Problem.

By the time a family member or teacher steps in to help an underachieving child, it may be months or years since problems may have first appeared. It can be extremely difficult sorting out the source of difficulties, and what problems (depression, anxiety, apathy) are primary or secondary. Nevertheless, narrowing the problem is often the most first step in finding specific answers to underachievement, and realize it may take some time. Look for patterns in certain subjects, assignments, homework, or teachers. Are there more problems taking information in or getting it out? Did things get more complicated in middle school or when classroom expectations increased? Could there be a 'silent' learning disability? Could your child be overscheduled? Are problems related to subject areas like reading, writing, or listening?

2. Identify Strengths.

Realize the importance of strengths in designing solutions. Children need to feel good enough about themselves to have the mental energy to tackle school frustrations. Underachieving children often they have no strengths and they may even have existential depression. Also learning strengths should tell you the best routes for overcoming learning or performance 'blocks'. Look for strengths in personal or hands-on learning, language, or the visual arts. Problem solve best memory routes and styles of expression.

3. Share Your Stories.

Realize that you are probably a powerful role model. Share your realistic stories about learning difficulties, personal obstacles, and discuss what you continue to grapple with. Be aware that underachieving children easily succumb to 'catastrophism'. Encourage them, and give them perspective.

4. Commit to a Change.

Most children are already exhausted and defeated by the time you try to work with them. Encourage them to commit to a change and start small. The answers will be found by problem solving, and encourage them to celebrate every small bit of progress as it arrives.

5. Don't Forget Your Parachute.

Encourage realism and don't expect all your changes to work the first time. Underachieving children often need some aggressive accommodations (reduced work load, assistive technology, adjusted deadlines) at first to allow them to develop and become efficient with new styles of processing information or expressing ideas. Don't forget to take breaks and to enlist the cooperation of teachers as you devise a plan for overcoming your child's underachievement.

6. Adopt a Team Approach to Problem-Solving.

Partner with your child problem solving situations and crises. Let your child express her worries and desires. Develop a plan that seems sensible to you both, and then push forward.

7. Remember the Big Picture.

Realize that many of the anxieties of underachievement come from personal fears of futility and catastrophe. Fears about time running out and bleak futures need to be confronted and carted out to the waste bin. What you need to do is focus on the present, plan sensible changes, allow time to see their effects, and adjust plans accordingly. Constantly redirect the focus on the big picture - how can we help make them more happy, reduce their frustrations, accentuate their talents, and prepare them for their future.

About the Authors: Brock and Fernette Eide are physicians and consultants to a wide range of parent, teacher, and clinical groups seeking more information about learning and brain-based solutions. Together they have authored more than 50 articles and they speak internationally for keynote lectures, seminars, and small groups. The Eides have a free Neurolearning Newsletter and can be contacted through their website at: http://www.neurolearning.com or by email at: feide@u.washington.edu or drseide@neurolearning.com

ATTENTION PARENTS

For School Success, Don't Coddle Your Kids

Parents want their children to succeed in school. However, sometimes their best intentions are misguided. Attempts to provide children with a wonderful life can, in fact, increase the stress of the entire family.

One of parents' most common mistakes is to want to make everything easy for their children. It's painful for parents to see their children struggle. If children never do anything difficult, however, they never learn that they can successfully meet a challenge.

Here are some things parents can do to promote their children's success in school:

? Make school attendance a family priority. Try to schedule doctors' appointments and family vacations when school is not in session. Have your child arrive at school in time to organize for the day.

? Show your child that you consider school to be important. Attend parent meetings and conferences. Talk with your child about school. Don't overemphasize grades.

? Read to and with your child. Let your child also see you reading alone.

? Either rule out or treat physical difficulties, such as vision problems, hearing problems, or attention deficit, that may impede learning.

? Don't overschedule your child. Be sure at least three hours between school and bedtime are free of extracurricular activities.

? Encourage healthy sleep patterns. Because of the changes their bodies are undergoing, adolescents actually require more sleep than younger children, perhaps nine hours per night.

? Provide your child with nutritious foods (limited in sugar, fats, caffeine, and additives). Be sure your child starts the day with breakfast.

? Make dinner a family activity, complete with conversation on a wide range of topics.

? Provide a place, with minimal distractions, for your child to study. Be sure the study area is well lit, well ventilated, and equipped with all the supplies your child is likely to need: pencils and pens, dictionary, ruler, stapler, etc.

? Establish a definite time each day for homework, reading, or other academic activities.

? Don't allow TV or video games in the morning before school. Limit total time for these activities to 10 hours per week.

? Don't give your child everything he or she wants. Doing so will teach the child that desires can be satisfied without work.

? Be sure your child has household chores to complete without reminders.

? Help your child develop the habit of writing all assignments in an assignment notebook. It works best if assignments are written on the date they are due.

? Help your child learn to organize time and materials. Begin to wean your child from this help as soon as he or she is able to assume partial responsibility.

? On nights before a test, have your child review material just before bedtime and then go to sleep without reading or listening to music. This will aid retention of material studied.

? Make homework your child's responsibility. This lets your child know that you recognize him or her as a capable person.

? Be sure your child gathers together each evening all the materials that he or she will take to school the next morning.

? Allow your child to experience the natural consequences of his or her actions. For example, don't retrieve things the child forgot.

? Have realistic expectations for your child. If his or her abilities are slightly above average, do not expect the child to be at the top of the class.

? Recognize that your child's teachers are striving for the academic, social, and emotional development of many children besides yours. Seating your child next to a best friend, for example, may not be in the best interest of the class -- or even of your own child.

? Recognize that there will be times when your child will be frustrated by a difficult task. Resist the temptation to solve the problem yourself. Your child will learn and grow from this experience and will emerge with confidence to face the next challenge.

A successful school year depends on the cooperative efforts of parents and teachers -- and, of course, on the students themselves. Each member of the team must fulfill his or her own responsibilities -- and allow the other members to fulfill theirs.

A parent and former teacher, Fran Hamilton is the author of Hands-On English, now in its second edition. Hands-On English gives quick access to English fundamentals and makes grammar visual by using icons to represent parts of speech. The book is for anyone 9 years or older, including adults. Fran also publishes companion products to Hands-On English and free e-mail newsletters: LinguaPhile, published monthly, is for people who teach and/or enjoy English; Acu-Write, published weekly, addresses common errors in English. Both are available at http://www.GrammarAndMore.com.

Finance

Refinance Your Second Mortgage

Carrie Reeder A 2nd mortgage is a secured loan on your property, with your home serving as collateral. Depending on the particular terms of your second mortgage, you could be able to refinance if you wish to reduce your monthly payments or are in need of extra cash. Refinancing a 2nd mortgage can be an option for those who want to pay off their mortgage (excluding any home equity lines of credit), reduce the interest rate they currently pay on their second mortgage, or simply want reduce their monthly payments. Refinancing a 2nd mortgage can also be an option if the homeowner wants to pay off the mortgage, including home equity lines of credit, and receive cash. You can refinance your second mortgage even if your credit is less than perfect. Second mortgages are an excellent means of reducing monthly payments and getting extra cash for bills, remodeling needs, or any reason the homeowner sees fit. If your interest rate on your 2nd mortgage is substantially above the current interest rates being offered by most lenders, you may be able to refinance your second mortgage. Sub-prime loans are available for second mortgage refinances and even with adverse credit, you may be able to lower the amount of interest you pay on your second mortgage. A poor credit rating is no reason not to explore the possibility of refinancing your 2nd mortgage. Lenders are standing by to give you a no-obligation quote on refinancing your second mortgage. You can get quotes from several different lenders with one simple application, reducing the number of inquiries on your credit report. Often you can submit your application with no initial credit inquiry at all. Now is the perfect time to think about refinancing your second mortgage. You could be approved in less than twenty-four hours and begin saving money each and every month. Refinancing your second mortgage is a fast, easy process and with the availability of multiple quotes from one simple application you will be assured you are receiving the lowest rate and best terms possible for your individual situation. If you have poor credit, you may still be able to refinance your 2nd mortgage. Mortgage lenders work with any credit situation and may be able to save you money by refinancing at a much lower interest rate that you currently pay. Get multiple quotes on refinancing your second mortgage from one fast, simple online application. The potential decrease in your interest rate could save you money on your payments each and every month. To view our list of recommended second mortgage refinance lenders, visit this page: Recommended 2nd Mortgage Refinance Lenders. About the Author Carrie Reeder is the owner of ABC Loan Guide, an informational website with articles and the latest news about various types of loans.

LOVE

SHOW LOVE EXPECTING NOTHING LIKE FLOWERS

Rose flowers of its own. It flowers for its own joy to be beautiful. It flowers with fragrance to enjoy life. There is no return for it by flowering. Without any expectations it flowers naturally to enjoy life for the sake of enjoyment.

Except in the case of a few, man’s brain begins to think as how to use his appearance, wisdom and skills to attain something. He begins to plan the methods to use his appearance . He may go to the lowest level as well. In the spiritual out look we find rose is much better in this.

Let us go one step further. Just as rose does some thing unconsciously man does some thing consciously. Man should lead a life for the sake of enjoying life in full. This should be natural in us. Children are like this. But due to circumstances and the influence of parents children begin to look at any thing for a return.

Flowering is the way of showing love by flowers. Rose flowers the moment light falls on it. It wants to submit its beauty. Flowers do not think and they do not know the effect of their actions. They flower without knowing what they do .

Man attaches himself with all things he does. He does every thing thinking that he caries the job and that he can do the job. Man has an ego that he performs and he knows. But animals do not think and they only react. The showing of love by man is different.

Flowers flower of their own, it is a natural phenomenon. But this is controlled by a mighty power. That Great power does the job,

Man has definitely the right to show love. There is a real happiness in showing true love.

But due to his ego man expects others also to love him in return of his love. This is regretful. This is against spiritual uplift. This is the main cause for man’s sufferings.

Only he who knows to love can identify love.A man who can not be absolved in love can not see love anywhere. Where one can not offer himself there can not be any love. But this state is very difficult to achieve since human love is full of selfishness and aspirations.

You want to be loved (which is very essential) this thought is in you. That is why you should lean to love otters for the sake of the joy of it. Begin to love without expectations. then you will not feel lonely.

If a man has satisfied divine love he will for get all false love. All love will become blessings. Then he will begin to love only the divinity in others.

The love is like a glowing flame. It will glitter overcoming all obstacles. It has to be experienced. You will find that it will banish all evil thoughts and ignorance in you.

All mental agonies will vanish once you experience the divine love. If you experience it once the whole burden will disappear.

If you know how to live then you will find the whole life is full of love.

POWERFULL TEXT WRITING

How To Write More Powerful Online Text

Although there are significant differences among the various types of online communication, there all have one critical thing in common - they're read off a screen. There are substantial benefits, too, in that while your message is on someone's screen usually it has their undivided attention. You are genuinely "one-to-one" with them and that's something you must respect - you are literally "in their face" and encroaching on very personal territory. The bad news about online communications is that your message can be "disappeared" faster from a screen than with any other medium.

There are a few more stark facts about online communications that significantly influence how your message is received. One, according to the world-acclaimed web expert Dr Jakob Nielsen, is that 79% of online readers don't read - they scan. That's a little like the way people browse through brochures. What it means is that your message must be delivered in a way that allows key points - and benefits, of course - to be picked up at the same speed as readers scroll and scan.

Secondly, Dr Nielsen has also calculated that when people read from a screen they do so at a rate 25% slower than they read print on a paper page. That's because, despite high-resolution screens and all the other technological wizardry, on-screen text is harder to read. For this reason your messages have to be very much more concise than they do for printed media - some experts say screen text should be just half the length of its paper equivalent. In my view, therefore, there are two very important things you have to remember if you're going to get the best out of online text.

Firstly, go with the flow of the physical restrictions and write so you minimize their effect. Also, create your text so it works well for scanners (human scanners that is) by highlighting key points in bold - not italics or underline because people think those are links. That way people get the gist of your message while scrolling, although of course they will stop and read more carefully when an emboldened section really does catch their eye.

Secondly, bear in mind that even in its short little life the internet has already started to put its early folklore on a nostalgic pedestal and this plays a key role in determining what works online now. Having begun its days as an electronic kaffée klatch for individual tekkies the net has developed a very personal informality and straight-talking ethos that, miraculously, is being preserved and perpetuated with considerable success. And that's all the more astounding when you consider the vast commercialism that's replaced the early net's endearing woolly-sweater-and-sandals innocence, naïvety and honesty.

Never mind, though. There are other good reasons why brief, straight, plain - even blunt - speaking is a sensible style to maximize the success of your online text. Obviously it helps overcome the physical restrictions (see above) and also works well in such a personal, one-to-one medium that is, literally, in your face.

Today you only have to think how emotional people get over the issue of receiving "spam," to understand just how firmly the PC or PDA or other forms of electronic screens have established themselves as part of their users' personal space. "You don't just use a computer," my late mother used to shout when she came by my office to see if I was still breathing, "you wear it."

Well, although I don't exactly read it a story and kiss it goodnight I'm bound to feel pretty close to my computer (and the messages it displays) especially as I often spend more hours a day with it than I do with my family. The moral? When you're writing online text, in fact online anything, respect the close relationship people have with their screens. Knock before entering, then be the perfect guest. Be direct, don't waste their time, but remember to say please and thank you. Then leave before you've worn out your welcome. That's the way to ensure not only that you make a good impression, but also that you'll get invited back.

E-mails

The one huge problem nobody seems to have solved yet, as I see it, is how to handle the vast amount of e-mails that most of us receive every day. Even I, as a humble one-person-band little business employing no-one other than myself and my two rescued dogs who spend most of the day asleep under the desks in my office, receive between 50 and 100 e-mails per weekday. Some clients of mine receive double that. No doubt busy business people I don't know receive even more. How do you prioritize those? How do you decide which ones to read now, which ones to read later, and which ones not to read but to dump?

Ah, ah, I hear you say, what's that got to do with writing? Let me tell you. If you're writing a personal e-mail to a friend there's no problem, particularly as you're more likely to send it to their personal e-mail address than their business addy. But what about business e-mails that you want the recipient to take notice of? How do you make the best of the medium when your e-mail is likely to be surrounded by at least 49 others all shouting for the same person's attention?

In the earlier days of the internet, if you were smart and could write a snappy short phrase you could attract attention in the subject line, perhaps including the words "relax, this is not spam." Now though, the spammers have cottoned on to that one and if you see a subject line in your e-mailbox saying "not spam" it almost certainly is - to the extent that this is the first thing looked for by most of the spam filters you can get.

Spam filters will also choke out all the obvious spammy words like "free" and "opportunity" and "give away." And you can't be believed if you write something really homely and innocent sounding like "message from your cousin Marianne" because that's what all the porno spammers do. So what's the answer?

Or, so what's the problem? If the recipient of your e-mail is likely to know you and knows that what you have to say is usually interesting, they'll open it and probably sooner rather than later. It's when they think your message is not likely to be of use, relevance or interest to them; that's when you're relegated to the delete tab.

So what's the most efficient way of ensuring people open your e-mails? You have to be interesting. That's what's in it for them, and their previous experience of your being interesting provides them with the incentive to read your new e-mail.

It's also a good idea to confirm the fact that you're interesting by getting over "what's in it for you" in the first few lines of the text. If you don't readers are often tempted to move on without going further, especially if they have 27 other e-mails to read. However here we risk straying into pure online marketing areas and once again, there is an impressive selection of reading matter available that goes into chapter and verse about that. But I do want to emphasize this point about being interesting.

Whereas the e-mail marketers might be agonising over how to write subject lines that get through the filters and get people to open the e-mail, a fair few of them may be missing the point that it's not the subject line that matters so much as the name of the sender. If the recipient doesn't know the sender it doesn't matter how cuddly the subject line is, they won't open the e-mail for fear of being sold some ugly garden furniture or pornography or even a virus. If they do know the sender but also know that he/she/they never have anything interesting to offer, they won't open that e-mail either.

Do I hear the ringing of bells in terms of the quality of message? In online communication probably more than any other kind we have a tendency to forget that all the electronic gizmos are just enabling devices, and that at the end of the day the only thing that really matters is the message, not the means of delivering it. If the recipients of your e-mails know that you usually communicate interesting messages with something worthwhile in it for them, they'll open yours even if the subject line is "more boring BS from Bobby."

Text messages

As we progress further down the route of wireless, mobile communications, happily the boffins are busy finding ways to increase the screen sizes so we can use slightly less strangled abbreviations on the screens. But text-based comms for marketing are probably the most miniaturized challenge for copywriters since the old subliminal advertising scandals of the 1950s and 1960s. (They had to keep the messages short and powerful then too.)

If you're tempted to use texting for marketing purposes, do please consult a professional, and a professional copywriter, not a professional telecommunications guru. Despite only working in half words and soundalikes, text ads are difficult to get right, because of the fact that there is so little to play with and so little room for manoeuvre.

Websites

This is the Big One. This is the topic that has given birth to more experts than there are websites, and that runs into the muchomillons. Everyone you meet has their very own views on what makes the perfect site and that varies from the all-singing, all-dancing variety that looks great on a fearfully expensive turbo-charged computer but takes ages to load into most people's cooking PCs ... to the belts-and-braces merchant who believes a website should load faster than he can sneeze and has to give him all the info he needs within the first three bullet points. Are they all wrong, or are they all right?

At the risk of sounding boring and repetitive, once again the answer lies in researching your audience. The bad news, though, is that very often websites have to do not one but several jobs to do for not one but several audiences. Unlike offline print media whose audiences tend to be easier to define, many websites are expected to work as advertizements, brochures, catalogues, shops, customer service centres and technical support bureaux all rolled into one.

This does not make life any easier for those of us who work at creating and writing websites. And although we all have our pet theories there is no single, simple answer to the question "how do you make a website that works as powerfully for audience Z as it does for audience A?"

Probably the most sensible way to define and manage the variants of your site's audience is to split it into two broad groups - new visitors and re-visitors - and ensure that home/landing pages give a clear, simple direction for either group to follow. In the early stages of a website that's probably as much as you can do, but there are ways in which online audiences can be researched and website traffic tracked which will give you clear indications of how to develop the site in the future. However that's something you should discuss with specialist internet and e-commerce experts - it's not a writing issue.

It helps to compare your website with an offline business or other organization, even down to size and proportion - from small boutique to huge department store. At the small end it's obviously much easier to map a site using common sense. At the large end common sense works too, if you take the analogy to the limit. When planning a commercial or otherwise interactive website think of an offline equivalent that works well for its customers or users, and translate its key good points for online use. The sort of offline equivalents you might use for the analogy are:

¨Shopping mall or department store

¨Large public library or government department

¨Bank, insurance bureau, travel agency, real estate agency

¨Bookshop, giftshop, etc

If your website is not a trading site as such but is to act more as an online showcase, then think your way through your organization's most successful capabilities overview presentation. If the approach and content work face-to-face, they're likely to work on a website too.

Of course you can't control the order of presentation on the site in as disciplined a way as you can live. But if you invite site visitors to look at your credentials in a logical and appealing (to them) order, there's a good chance many of them will follow your suggestions and not necessarily jump about in non-linear grasshopper fashion. That's especially true if your content holds their attention equally well at each stage of the progression - there's nothing like sudden boredom to make grasshoppers take a huge sideways leap.

Many internet purists are going to shout abuse at me for comparing websites with offline media, saying that online comms are completely different. But please hush for a moment, folks, while I explain further. I do not advocate trying to squash and squeeze offline material into online manifestations like podgy feet being squelched into shoes 3 sizes too small.

What I advocate is to use the logic from an offline application if you know it works well with people, because the people who look at your organization's website are people - and what's more, it's likely they're from the same or similar audiences as those of your offline comms.

If you know that the thought process behind your offline business communication works very well, why on earth should you consider rethinking your whole strategy and taking a completely different approach for the website? Remember that old line, "if it ain't broke, don't fix it?" In the same way, if a strategy works and you can't foresee any reason why it should stop working in the near future then don't change it. People are people wherever and however they receive your message.

Obviously the way you implement the logic, and what you hang off it in terms of text and other written material, yes, all that will be different online. Websites involve many considerations which do not enter into the offline picture - for example, writing text with one eye on Search Engine Optimization, which is a specialized discipline in itself.

Another very important consideration is for the writer to work very closely with the technical developers and maintainers of a website, because what and how you write is very closely linked with the way the site is structured and how visitors use it. All in all, if you're undertaking anything other than a fairly simple and uncomplicated website it's safer and more effective to use professional specialists all round, writers included.

But do not let anyone try to persuade you that creating a website requires you to undergo a brain transplant. By all means show respect for the technical expertise required to make a good website work well, but equally be aware that at the end of the day all that really matters is how well your website helps you communicate with your audience, not how to calculate the square root of its exponential gigafactor.

Okay, so now we've got the logic right, what do we say? Let's look at some key issues connected specifically with websites.

Obviously you need to create a skeleton structure first of all, and usually that needs to be done in close cahoots with the web designer. The primary objective when putting together the skeleton structure is to make the site work as well as possible for visitors and not, as some designers would have you believe, how many fancy animations and galloping gargoyles can be incorporated and to hell with how long they take to load on old systems using dialup access.

Please don't forget that some people - your customers, perhaps - are still using dial-up access and not only can that be expensive (in the UK at least) but also it's slow and often dependent on the foibles and vagaries of ordinary telephone lines. Assuming that many countries will continue to depend on dialup access for some years to come, slow-loading websites are not going to be very successful in markets outside of the mainstream industrialized nations.

That's one of the reasons why I believe simple, uncluttered websites work far better. Another of those reasons is because I think they're stronger and more effective anyway!

As for the text itself, shorter is sweeter. I normally set about both my offline and online work with hedge clippers several times before I submit it to clients and/or for publication, and when I wrote the text for my own website I took an axe to it over and over again before I was happy. As I've said earlier, it's as hard if not harder to write concisely than it is to waffle on, so writing text for websites is no picnic.

One useful tip, though, is to write down your thoughts in as much detail as you want, and then ask yourself "okay, now what is it that I'm really trying to say?" Often you'll find that you come up with a vastly simplified, shortened version of all those words and you can express your thoughts in a fraction of the space.

A good example of this happened years ago when I co-wrote a book about jewellery with Antwerp-based gemmologist Norbert Streep and we agonized for weeks over a suitable title. At the end of our fourth or fifth brainstorming session I said to Norbert, "how have we been referring to it all this time?"

"As the Jewellery Book," replied Norbert.

"Then that's our title," I said, and it was, too. The publishers loved it.

As with all online text, short, straight, simple and to the point is preferable for any form of website text, even if there is pressure from elsewhere to write it in the "corporate voice." If you do get pressurized it's worth reminding the pressurizer that no matter how big and important the corporation is, its website gets stuck straight into the faces of visitors via their screens and with that level of physical intimacy we really do have to speak to them as one human being to another.

Business website-speak should be as natural and informal as the way you would speak to someone across a table in a meeting - not as informal as chit-chat over a beer at the golf club, but certainly not as pompous and stuffy as the Chairman's Statement in the Annual Report and Accounts. And now if the pressurizer asks "why" you can say, because that's how the culture of the internet has developed since the 1980s and if we go against the grain, we are unlikely to maximize our online business opportunities. (That one works especially well with Financial VPs/Directors - remember to squint meaningfully at them while saying the words.)

One thing I must point out here is that although your website should be written in a way that's crisp, short and to the point, this does not mean that you should keep the range and variety of information to a minimum. On the contrary; one of the beauties of a website is that it can offer a great deal of information to visitors who want to read it all, but unlike with a brochure, if site visitors don't want the lengthy detail it stays tucked tidily out of sight and out of their way.

In people's understandable efforts to keep websites short and sweet they sometimes avoid including background information, archived material, back issues, related articles, etc. Yet some visitors are likely to find that stuff quite useful. And apart from the relatively small cost consideration of website size, there's no need to exclude such material - all you have to do is make sure it's sectioned off in an appropriate part of the site.

Anyway, a great many excellent books and other publications on how to create a good website exist at the time I'm writing this. In the main their advice will be excellent, but do please remember to see the wood from the trees. In the gushing welter of information you'll find about the subject you, in your role as writer, must keep your eyes focused on your audience, "what's in it for them," and how to communicate "what's in it for them" via the most direct and effective route.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

To subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.